Alan Spurgeon

Online Marketing Experiment

A recent blog post at the Marketing Experiments Journal really caught my eye.

The journal runs online marketing experiments, to see what works online. What I found really interesting in this experiment is they also tested the intuition of a number of marketing professionals.

Here is a highlight from the article.
Which subject line would perform the best…?

1. Test Your Marketing Intuition

2. An MEC Invitation: Test Your Marketing Skills

3. So You Think You’re A Marketing Expert? Prove it here..

What do you think would perform best?

The marketing team voted; 3 – top, 1 – 2nd, 2 – last.

Actual Results

Figures.gif

Number 2 got the best open rate and number 3 received the best click through rates.

This online marketing experiment shows that intuition alone does not always stand up, so TEST, TEST, TEST.

HEDGEHOG DIGITAL LIMITED

Get in touch...

ENQUIRE NOW