Alan Spurgeon

Offensive eMail Marketing?

lastminute.com have admitted that their recent email marketing message was inaproppriate. Inappropriate? That’s an understatement.

Their email marketing message, was sent to their subscribers advertsising children’s shows in London’s West End, with two young boys faces and the headline….

“Doing it for the kids. Like Gary Glitter in a sweet shop, you too can have your pick of kiddy treats in London’s theatre world”.

Perhaps this was lastminute.com’s new group marketing directors way of gaining publicity? Niall McKinney, previously of ‘Lad Mags’ Loaded and Nuts, joined the firm earlier this year.

The Advertising Standards Authority (ASA) stated: “We considered the reference to a registered sex offender in conjunction with images of children in an ad for children’s theatre was likely to cause serious or widespread offence.”

Lastminute said it had withdrawn the ad with immediate effect and had no plans to use the promotion again. How gracious of them.

Comment (1)

  1. Reminds me of BT when they ran an ad in the PRESTEL subscribers magazine (a pre internet video text service).

    The add was a picture of a “Cute Kitten” and the strap line was Resubscribe or the Kitten Gets it – needless to say this caused a fuss and they huridly had to pulp some 50,000 copies of the magazine.

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