Alice Cass

The Fundamental Guide To Search Intent Optimisation

The fundamental guide to optimising for local SEO

With 4 in 5 consumers now using search engines to find local information, the importance of local SEO for small business SEO

How to optimise for featured snippets

The quick win hack that produced 3 featured snippets in under 2 weeks Since they were first introduced in 2014, every SEO

Free digital marketing courses and resources to keep you busy during the lockdown

Want to brush up on your digital marketing knowledge or learn a new during lockdown? Our guide to the best free digital

How to create great content with meaningful content

There’s a black hole of bad content out there. Are you one of the ones shouting into the void? How do you

Authenticity is dead. Long live brand transparency

Authenticity. It’s the buzzword du jour in marketing at the moment. And, frankly, it’s all getting a bit unbearable. But, brand transparency

The importance of behavioural market segmentation: it’s not just who they are, it’s where they are

By now, it should be a given that any strong marketing strategy starts with defining your target audience. The importance of market

How to Market to Millennials: Pls… Don’t tell us it’s lit

Millennials! They’re just like you.  Or are they? Make a quick search online for ‘how to market to millennials’ and you’ll be

19 stats to convince you to strengthen your SEO strategy

Have you been trying to single-handedly manage your business’s SEO strategy, but feel swamped by keywords and meta descriptions? Or, maybe your business has been using an SEO strategy that hasn’t delivered the expected results and you’re looking for some extra evidence that a stronger SEO strategy will be worth it?

Why you Should be Using Storytelling in your Content Marketing

Storytelling isn't just for bedtimes. We explore why you should consider utilising narrative content in your brand's content marketing strategy.