Alice Cass

A detail-oriented, aesthetically driven creative copywriter, Alice works to produce content across web, blog and social platforms. She joined Hedgehog in September 2019 after graduating from Falmouth University with a First Class degree in Journalism. Whatever the topic, Alice produces creative, meticulously researched content filled with wit, passion and an ingrained understanding of what makes a good story. When she’s not hard at work producing content, you’ll find Alice dishing out cake to everyone in the Hedgehog office.

The Fundamental Guide To Search Intent Optimisation

Discover the importance of Search Intent and how you can optimise your website for your desired visitors.

The Fundamental Guide to Optimising for Local SEO

Learn how to get your website and brand discovered locally to drive business towards your physical location.

How to optimise for featured snippets

Understand how to optimise your page to rank for Google's Featured Snippets and gain even more visibility for your website.

Free digital marketing courses and resources to keep you busy during the lockdown

Learn a new skill or brush up on an old one with our digital marketing resources to stay occupied during the long lockdown.

How to create great content with meaningful content

Understand how you can make your content meaningful, making it memorable, useful and enjoyable for your audience.

Authenticity is dead. Long live brand transparency

The authentic colloquial voice is not always the right one for a brand. Make sure you're using the voice your brand needs to properly connect with your intended audience.

The importance of behavioural market segmentation: it’s not just who they are, it’s where they are

It's important to understand how and why audiences behave the way they do and to learn as much as possible about your target market in order to be able to provide the best content for them.

How to Market to Millennials: Pls… Don’t tell us it’s lit

Millennials can make up a big part of your target audience so it's important to learn how to appeal and connect to them to benefit your business.

19 SEO statistics to convince you to strengthen your SEO strategy

Strengthen your SEO with our easy to digest statistics that can help guide your SEO Strategy.

Why you Should be Using Storytelling in your Content Marketing

There are many benefits to telling a story with your content. Learn how to use storytelling to increase engagement with your brand and make your marketing more memorable.

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The Fundamental Guide To Search Intent Optimisation

Discover the importance of Search Intent and how you can optimise your website for your desired visitors.

The impact of Coronavirus on search trends

Understand the wider context of a user's search, including when and why to understand the impact coronavirus can have on a user's search journey and adopt your search strategy accordingly.