Category Archives: Online Marketing

digg and myspace out of time 50 best websites 2009

Every year time.com, the Time Magazine website, releases a list of the top 50 best websites and this year there are some suprises, at least in my opinion. Time’s criteria to choose these sites is quite simple, they pick websites … Continue reading

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twitter front page gets an overhaul

Twitter’s home page has been redesigned; the main focus of this overhaul was to demonstrate the power of Twitter as a discovery where users can find what is happening in real time through search and trends. With this in mind … Continue reading

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bing – microsoft's new search engine

Microsoft is preparing another attack against Google and according to AdAge it will be one of epic proportions as the software giant is lining up between $80 million to $100 million to invest in a marketing campaign for Bing. What … Continue reading

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Volvo Increases SEO and Social Media Marketing Budget

The car brand has decided to focus their marketing budget on natural search and social media marketing to reinforce its ‘Life is better lived together’ brand positioning. Last year Volvo spent £19.75m on advertising, excluding paid search and internet accounted … Continue reading

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Online marketing to succeed the economic downturn.

The world’s economy is going through one of its worst crisis in history, with many experts predicting a global economical recession, countries approving multi-billion dollars bailout programs to help their economies to survive and companies having to cut down their … Continue reading

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Barack Obamas' Online Marketing Campaign

There is no doubt that Barack Obama’s presidential campaign was a marketing genius, one only needs to look at the recent surge of Obama inspired marketing to appreciate this. But what made this campaign so phenomenally successful? The campaign team … Continue reading

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Google Still Proves to be Top of the Search Engines

According to Nielson Online, 64.1% of searches were performed using Google in November 2008,  16.1% using Yahoo!, 9.1% using MSN and 2.3% using Ask.com. J.P. Morgan recently conducted research to see what factors (if any) would encourage a switch to an alternative search engine. Interestingly, 45% of … Continue reading

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microsoft's new browsing algorithm

Microsoft has revealed details of its new browsing algorithm, developed by a collaborative work between Microsoft researchers and various Asian Universities. The new browsing algorithm is called BrowseRank and it is meant to compete against Google’s controversial PageRank. BrowseRank calculates … Continue reading

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Digg the Power of Influence

Digg is one of the most popular social networking sites, with millions of users from around the globe sharing the content found on the internet with the Digg community. There are no editors at Digg, it is the users who … Continue reading

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Email Marketing – How can it help me?

“How can email marketing help my business?” – This is one most common question we are asked. At first glance this may seem pretty obvious (it’s advertising, with all the benefits to your business that this implies), but there is … Continue reading

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