SEO and Blogging at THUK

Filed under: Blogs,SEO — Tags: , — admin @ 25 Feb,08

When it comes to on-line marketing, Search Engine Optimisation appears to be one of those ‘extras’ people are familiar with but know very little about; so for a brief and simplistic overview of Search Engine Optimisation, read on.

The main purpose of SEO is to improve your rankings in the main search engines over and above your competitors and bring relevant traffic to your website, by relevant traffic we mean people who don’t just land on the home page and then leave, they come, have a look around and hopefully, sign-up/make a purchase.

SEO comes down to three fundamental principles:

Link building: Improving internal links into the site by getting quality links from other relevant sites and Directories. One good quality, relevant link, can be worth up to 100 times more than a poor quality link.

Page Optimisation: Optimising each page for its content allows the search engines to know exactly what the page is about; content is the main reason your customers and search engines come to your site. This content should be well written and easy to read, informative, well structured and optimised for relevant search terms/keywords.

Last but definitely not least, Blogging: Having a Blog attached to your site can improve SEO hugely depending on how well the Blog is maintained. By writing a few Blog posts each week, you keep the site fresh with new keyword rich content; the site will appear to be active and well maintained, therefore encouraging the search engines (and your visitors) to keep coming back.

Ideally, you should update your Blog around 5-10 times a week. The posts should also be interesting to your visitors and a place where you can promote your recent achievements and forth coming events, you and your visitors can look forward to in the future.

Please feel free to discuss SEO and your website in more detail, contact us at

 

 

 

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Julie Randlesome
   

My time at THUK

Filed under: Blogs,hedgehog digital — Tags: — admin @ 20 Feb,08

It has been just over 7 weeks since I started work at TH UK. In this time I have worked with the Development and SEO teams, taking in a great deal of knowledge from both.

During the first 3 weeks, I worked with the Development team and learnt a lot about PHP, MYSQL, HTML and CSS. From the small amount of knowledge I already had and the knowledge I have gained, I now have enough knowledge to make a nice dynamic site using coding from all sides.

An example of this would be making a site built from HTML and CSS using Div’s and some styling from a basic template and then using some PHP, which allows the site to get information from a MYSQL database. Before I can get the information, I must create a database connection, from a simple site I can setup so each link gets its own data using a “SELECET*FROM” query so, when a link is pushed, the data is taken and put into the targets I have chosen such as the main Div.

After learning some coding I then moved across to work with the SEO team, where I was assigned a site to identify some keywords for page optimisation. Once I found some good keywords I started to put them into the site, changing certain phrases to make them suit the sites purpose. Other tasks consisted of link building, changing page titles, adding pages and also writing some Blog Posts.

So that’s my time so far at THUK and, as I am now getting a new contract at the end of this month, this time next year, I will be developing SEO friendly sites using the knowledge I have gained from my time at TH UK.

Why should you hire an SEO company?

Filed under: SEO,hedgehog digital — Tags: — Felipe @ 07 Feb,08

Search engine optimisation (SEO) is the process of improving the volume and the quality of traffic to a website from the search engines via organic search result for the targeted keywords. The higher a web site ranks in the search engines the more searchers will see that web site.

SEO considers how the search engines work and what people search for, but a good SEO campaign involves a lot more than just that, SEO efforts involves a site’s presentation, coding, structure, fixing any problems that could prevent search engines robots (crawlers) from fully crawling a web site, as well as Keyword research, Link Building and constantly adding unique, relevant and fresh content to the website.

Search Engine Optimisation enables you to get the quality traffic that you need. You may discover that you can obtain the same or even more visitors by optimisation alone, without having to pay for advertising. Many Web surfers tend to ignore paid (sponsored) results displayed by the search engines, yet if your site appears on the top of the first page of SE results for their query, you are almost certain to turn those searchers into visitors. A successful internet marketing campaign may drive organic search results to pages and as a marketing strategy SEO can generate a great return over investment (ROI).

SEO is what helps you bring your message to the broadest and most targeted audience. SEO helps you not get lost in the huge amount of competition.

To find out more about how can SEO help your business web site, contact TH UK now.

Microsoft Offers To Buy Yahoo!

Filed under: SEO — Tags: , , — Greg @ 01 Feb,08

Shock announcement: Microsoft has offered to by Yahoo for $44.6 Billion.

Initially when this story was creeping around the gossip columns, it looked like a nice piece of PR for Microsoft. It turns out that the story is true.

It will be very interesting to see how this plays out, both Yahoo and Microsoft search engines lag way behind Google in terms of market share . Yahoo is number two, to Google and Microsoft a poor third. Maybe combined theycan put up a better fight and more promising search engine.

Financial Times cover the news in depth, here, a copy of Steve Balmers (Microsoft’s CEO) letter to Yahoo is here.