Blog Case Study: Footy Boots

Filed under: Blogs,Website Development,hedgehog digital — Tags: , , , , , — admin @ 21 Jan,08

Introduction

football bootsThe Footy Boots website is actually a blog, developed by TH UK.

It gives an unbiased perspective on the football boot industry, providing information on the latest football boot releases, and offering advice on which football boots consumers should buy, dependant on their individual needs.

Since its inception in April 2006, it has developed into the leading independent voice on football boots, amongst consumers, football boot brands, and related football companies.

Footy Boots recently launched the first International Football Boot Awards, gaining sponsorship with a leading mens fashion and lifestyle magazine, and receiving significant media coverage. The success of the Footy Boots blog allowed the bloggers to attract some of the World’s leading footballers to present the Football Boot Award trophies, including England internationals Wayne Rooney and Micah Richards.

Footy Boots has a unique demographic audience of active footballers, with a high spend on football equipment, typically owning more than three pairs of football boots per season. Footy Boots attracts over a quarter of a million visitors a month and is continuing to grow at a rapid rate.

Click here to visit Footy Boots

So what are the secrets of the Footy Boots blog success?

The Footy Boots blog is updated on a daily basis with fresh, informative, accurate, and often exclusive content. It is written in a way that appeals to visitors and search engines alike. As an extremely flexible and easy to manage blog, even those bloggers with no prior knowledge of blogging find it extremely user friendly.

Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis. By providing fresh news stories with hundreds of highly relevant keywords, Footy Boots has become a magnet to internet search engines, promoting the blog to an vast number of potential customers.

By using related words and phrases in its daily articles, Footy Boots has greatly enhanced its website ranking amongst the leading search engines. The Footy Boots blog is currently ranked number one on ‘google’ for the search term ‘football boots’. In addition, following the release of the new Nike football boot, the ‘Mercurial Vapor 4’, Footy Boots ran a number of articles focusing on the new boot, littering the articles with related keywords and links. The words used in the blog articles were picked up by search engines worldwide, leading to Footy Boots being the highest ranked website under the ‘google’ search terms ‘Mercurial Vapor 4’.

How can a TH UK blog help my business?

TH UK will build you a flexible, powerful and easy to use business blog. It will become your most powerful marketing weapon, enhancing your website’s ranking and substantially raising your profile for a minimal cost. You can promote your business online by informing your customers of any changes, new products, latest offers and much more. This, in turn, will lead to direct sales. Captivate your audience with compelling content and you’ll receive a growing list of market leads.

Contact TH UK now to find out how your business can benefit from a blog.

Business Blogging

Filed under: Blogs,hedgehog digital — Tags: , , , , — admin @ 16 Jan,08

A blog for my business? Whatever next?

business blogMany people are unaware of the formidable potential a Blog can bring to their business. This is mainly due to the fact that many people think of Blogs as a ‘personal diary’ on the Internet.

Switched on organisations are now turning to Blogs to aid there business. Perhaps classing Blogs as ‘secrets’ is a little strong, but certainly establishing a Blog now, can pay huge dividends now and in the future for your business.

What can I gain from a Business Blog?

The list varies dependant on your business objectives, but here are a few suggestions;

Internet Traffic from Search Engines like Google

Business Blogs when developed correctly, are like food and drink to search engines like Google. Blogs are updated regularly, so create lots of fresh content, which attracts the search engines to visit and list their content more often.

Branding

A Brand is not your logo, your brand is how your customers, suppliers, staff, and prospects view you. The look of your blog is obviously important, but it is what you say that can build your brand and what better and easier way to do this, than through a Blog?

Selling Product or Service

If you have a product or service to sell, your Business Blog can promote it. One of the best methods of using your Business Blog to help sell, is by developing your audience based on your topics, gaining credibility, whilst gently exposing your product or service.

Sharing Your Message

Due to the way a Business Blog is setup, every time you post new content, it can be shared with the world via RSS. RSS is a very common way for Internet users to subscribe to information at a touch of a button. It means that when you post information, subscribed visitors will automatically know that your Business Blog has been updated.

Interaction

Business Blogs can develop strong relationships with their audience, they are approachable. Because of this, visitors interact with your Business Blog. They can do that by leaving a comment, voting on a poll or survey, or simply by emailing you. They can build an environment where you share ideas, news, or opinions on your topic.

This is just a generic list of some of the ways businesses are benefiting by Blogging. There are of course many ways you can benefit from blogging your business.
TH UK are Blog Experts that can help you get the most from your Blog, Contact Us Now to find out how these low-cost Blogs can benefit your specific business.